Brewtech

I analyzed the project brief to uncover underlying objectives and understand the business’s core goals. This discovery phase laid a strong foundation for a design that aligns seamlessly with their vision.

Through extensive research on coffee makers and kitchen appliances, I identified trends, effective features, and experience gaps. Supported by AI like Google Gemini, this research shaped the vision for a standout product experience.

Leveraging insights from research, I crafted a strategic feature set to ensure a product that is both innovative and practical. This approach balanced functionality with distinctiveness for a competitive edge in the market.

I dived into prototyping key features, refining them through quick feedback loops with friends and family. This agile process helped validate assumptions, driving continuous improvement with each design iteration.

With a refined user interface and polished prototypes, I crafted a cohesive narrative for the pitch deck. This final stage brought the design’s story together, enhancing its impact and aligning it with the business’ objectives.